E-commerce SEO is not a plugin or a monthly report — it is how the store is structured, labeled and described. I build search visibility into the store itself: collections that match demand, product pages that carry their own weight, and metadata that earns its place.
The work begins with how buyers search for what you sell — the words they use, the questions they ask, the comparisons they make. Store structure, navigation and content are then aligned to that reality rather than to internal category names.
From there, the craft is unglamorous and cumulative: product titles, descriptions, meta tags, image alt text, internal links and structured feeds across Google and Bing. Done once, carelessly, none of it moves anything. Done as a system, it compounds quietly month after month.
How the work runs.
- 01ResearchHow buyers actually search for your products, across Google and Bing.
- 02RestructureCollections, navigation and page hierarchy aligned to that demand.
- 03RewriteTitles, descriptions, metadata and alt text across priority pages.
- 04FeedClean, well-labeled product feeds for shopping surfaces.
- 05CompoundOngoing refinement as data shows what is working.