DeeExpertise

Selected work

Case studies, told the way the work happened.

 Every case study describes the challenge, the strategy and what changed, without invented numbers.

MadSongs storefront hero with the custom song offer and order options01

MadSongs

Custom E-Commerce / Audio

A custom-song studio storefront rebuilt around clarity of offer, emotional storytelling and a frictionless order flow.

Storefront DevelopmentProduct PresentationSEO
RV Home Haven storefront hero for comfortable RV living02

RVHomeHaven

RV / Outdoor E-Commerce

An RV lifestyle marketplace organized around how travelers actually shop — with search visibility built into the structure.

Store OptimizationSEOProduct Organization
Ardent and Form apparel storefront03

Ardent & Form

Fashion / Apparel

A considered apparel label given a storefront that lets the garments lead — quiet layouts, disciplined type and a collection structure built for browsing.

Store ArchitectureUX AuditProduct Pages
Veloura Skin skincare storefront04

Veloura Skin

Beauty / Skincare

A skincare range restructured around routines rather than individual products — turning single-item browsers into regimen buyers.

Conversion OptimizationContent StructureSEO
North and Hearth home goods storefront05

North & Hearth

Home / Interior

A home goods store re-composed for room-first shopping, with larger imagery and a collection logic that mirrors how people furnish.

Store RedesignCollection StrategyMobile UX
Aureline Objects jewelry storefront06

Aureline Objects

Jewelry / Accessories

A jewelry studio storefront where scale, material and provenance are communicated precisely — because jewelry customers buy details.

Product PresentationTrust DesignShopify Development
Ember and Bean coffee storefront07

Ember & Bean

Coffee / Beverage

A specialty coffee roaster's storefront rebuilt around subscription clarity — the recurring purchase is the business, so the flows treat it that way.

Subscription UXStore OptimizationAnalytics
Form Athletics activewear storefront08

Form Athletics

Fitness / Activewear

A performance activewear brand with a storefront tuned for speed — because a slow store loses the customer before the first scroll.

Store PerformanceMobile UXConversion Optimization
Solenne Living lifestyle storefront09

Solenne Living

Lifestyle / Home

A lifestyle brand storefront composed like a magazine — seasonal edits, considered pacing and search structure underneath.

Brand PresentationStore ArchitectureSEO
Veyra Botanics wellness storefront10

Veyra Botanics

Beauty / Wellness

A botanical wellness range given product pages that educate honestly — clear claims, clear usage, clear expectations.

Product OptimizationContent SystemsConversion
Calder Supply accessories storefront11

Calder Supply

Men's Lifestyle / Accessories

A men's accessories brand rebuilt around utility — durable goods presented with the confidence of things made to last.

Store RedesignProduct PresentationShopify Development
Noura House home textiles storefront12

Noura House

Home / Lifestyle

A home textiles label with collections restructured for gifting and seasonal intent, supported by search and retention foundations.

Collection OptimizationSEOEmail Systems
Elvara Collective fashion storefront13

Elvara Collective

Fashion / Lifestyle

A multi-label fashion collective given one storefront that honors each label's identity while behaving as a single considered store.

Store ArchitectureGrowth StrategyAnalytics
MadSongsRV Home HavenAva MoralesSauvenEnergieEric IsacApexNestForever GemsDonikeRevolyseLucas LuxeEric Isac signature markBy TonitoAureline ObjectsMadSongsRV Home HavenAva MoralesSauvenEnergieEric IsacApexNestForever GemsDonikeRevolyseLucas LuxeEric Isac signature markBy TonitoAureline Objects

Your store could be the next chapter.

Hire me directly

Book a call or send a message on your preferred platform.

UpworkNot connected
FiverrNot connected
ComeUpEmail
DribbbleNot connected