The challenge
Strong seasonal peaks surrounded by flat periods. Collections weren't structured for gift intent, and there was no system for bringing past customers back.
The strategy
Build for the peaks and keep the lights on between them: gift-led collection paths, seasonal search structure, and retention flows that give past customers a reason to return.
What was implemented
- Gift-intent collection structure
- Seasonal SEO page architecture
- Email flows for post-purchase and seasonal return
- Analytics foundation for campaign measurement
The outcome
Seasonal campaigns now land on structure that carries them, and the store keeps working between peaks.
Outcomes are described qualitatively by design — no invented metrics. Where a store is live, judge it yourself by visiting.
